2 0.6 points Charles is pulling whatever data he can find in his company in preparation of building a customer journey map. He found some subjective data, like customer satisfaction of the company. Which of the following provided him with this information? call center data surveys OOOO digital channels employees 3 000 0.6 points Sienna is a new marketing manager for a small company. She needs to understand who her customer is, but the company does not have much data. Which action should she take first? Create a customer persona or profile Build an image of the customer Put technology in place to start collecting data on customers 4 0.6 points What is the first step you would take when mapping out your customer's journey? Define the scope of the map List out all the journeys you want to map Prepare for intense, complicated work