2 1 2 100% Assignment Background Select an exclusive Canadian company and evaluate it on its Global Business Environment criteria's. Evaluation Criteria's: > Domestic and International markets - presence, share, reach and prospects > International marketing concept > International Markets - primary, secondary and prospective International market selection criteria Importance of Market Research/Market Feasibility Balancing external and internal environment Importance of Global Supply Chain Management > Strategy - standard, differentiated, mixed Overcoming barriers - language, ideals, customs Overall objective - lower price, quality, responsiveness, innovation, adaptability Importance of Trade Finance Importance of Logistics and Distribution Global Best Practices