2 1 3 14 5 6 7 ALIGN KEY STAKEHOLDERS EXECUTE ACROSS ORGANIZATION 1. UNDERSTAND 2. ENLIST 3. ENVISAGE 4. MOTIVATE 5. COMMUNICATE 6. ACT 7. CONSOLIDATE Understand the Enlist the support of a Build a vision of the Create a sense of Communicate the Take steps to align the Through continuous need for change core team of powerful desired state and a urgency. Help vision to affected formal organization monitoring and through continuous stakeholders. Work strategy for getting stakeholders stakeholders. Paint a (systems, structures measurement, environmental with this team to there understand the picture of the future. and processes) with understand and make scanning and develop a shared organizational and the new vision and further improvements organizational vision and strategy personal implications strategy. until the change diagnosis. to roll out across the of the status quo. becomes part of the entire organization. organization's culture. EXHIBIT 11.11 ExperienceChange Model Source: Reproduced by permission of ExperiencePoint Inc