$2$:$18$

::$!!4$G $90$

A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

Helps your website stand out from the competition

Allows you to input lots of keywords so that you appear for all of them

Provides search engines with more consistent and clear information about what's on the website

Allows you to place sales promotion offers within the search results

Question $14$ of $40$

What are three key considerations when evaluating keywords for search engine optimisation?

Competition, cohesiveness, relevance

Frequency, competition, relevance

Relevance, cohesiveness, execution

Frequency, execution, relevance

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