$21$

In $2009$ the Coca$-$Cola Company introduced the "Freestyler," a new freestanding soda dispenser where consumers can choose from over $120$ different types of soda and customize their drinks. Freestylers would take the place of typical dispensers where there are only a few different types of soda brands available. In order to develop the new dispenser, Coca$-$Cola collected information on the soda$-$drinking habits of individuals in several different age groups, as well as information about new technologies for dispensing liquids from vending machines and the sales of its "fountain" syrup for national restaurant chains to use in their soda machines. Coca$-$Cola's collection of this information is an example of its impact on the potential for the new "Freestyler" is an example of while the assessment of

$02$:$10$:$35$

Multiple Choice

environmental scanning; environmental analysis

an environmental force; environmental scanning

environmental analysis; environmental strategy

strategizing; environmental scanning

strategic management; environmental scanning

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