$2\mathrm{.}1$ Market Segmentation

$2\mathrm{.}2$ Rationale for Target Market

$2\mathrm{.}3$ Market Trends

$2\mathrm{.}4$ Rationale for product$/$service price

$2\mathrm{.}5$ Advertising Campaign

$2\mathrm{.}6$ Promotional Plan