Welcome to the Hubro JET PACK Simulation!

Background

You will take over as the management team of a manufacturing company in the emerging

jetpack market. The market is attractive and growing, but also has fierce competition.

Working individually, you will make decisions around what products to develop, buy and

analyze market data, set marketing and sales budgets, decide on pricing strategy, invest in

new technology to gain competitive advantage, and manage the company's HR and

financials.

By completing the simulation, you will develop a foundational understanding of:

$1.$ Market segmentation

$2.$ How to choose a target segment

$3.$ Positioning through the $4$ Ps

$4.$ Strategic market planning

$5.$ How market research and analysis help marketers in their decision making.

$6.$ How sustainability aspects influence consumers, companies, and markets

START HERE $$WELCOME VIDEO

Watch this video

We will play for $8$ quarters:

Q$1-$Q$4$

Monday $3/18$ Product

There would only be product additions in Q$2$ & $4$ as before, but you would play the $2$ initial quarters to get

set up beforehand. These quarters are shorter, and pretty introductory.

Q$5-$Q$6$

Monday $3/25$ Pricing

Q$7-$Q$8$

Monday $4/1$ Place

Q$9-$Q$10$

Monday $4/8$ Promotion

YOUR ASSIGNMENTS:

Play the simulation to the best of your ability.

At the end of every $2$ quarters there is a reflection survey. Complete this.

Your grade will be an average of all the reflection surveys, as well as a grade given for

your performance in the simulation. I give performance grades based on sales revenue

& market share of your jet pack business as follows:

$-$ Performance in the top $10\%$ of the class $=100\%$ on performance grade

$-$ The next top $20\%$ of the class $($so $70\%-89\%$ top of the class$)=90\%$ on

performance grade

$-$ The next top $20\%$ of the class $($so $50\%-69\%$ top of the class$)=80\%$ on

performance grade

$-$ Everyone else $=70\%$on performance grade

$-$ Don$$t complete the sim $=0\%$