$2$:$22$

::$!!4$G

$89$

Final Assessment

Section $1$ of $1$

Question $15$ of $40$

When looking at your email marketing metrics, Click Through Rate $($or CTR$)$ highlights which of the following insights?

$\%$ of people that made a purchase after receiving the email

$\%$ of people that opened the email out of the total recipients

$\%$ of people who clicked on a link in the email out of the total recipients

$\%$ of people who were sent the email against the total number of conversions made

Question $16$ of $40$

What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?

Drive more traffic to your website

Target more people in different areas of the world

Ensure people see relevant ads that relate to their search query

Stop using negative keywords

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