$2$

$2$ points

What do we mean when we speak of advertising 'campaigns'?

A series of persuasive advertisements designed to overcome a competitor's position in the marketplace.

A group of advertisements and related promotional activities conducted over a specific period of time in order to achieve a desired outcome.

A communications program paid for by an institution that uses mass media and personal selling.

The internal process where marketing managers develop support for the advertising component of an integrated marketing communications program.

All of the advertising associated with a specific election.

$$