2 / 3 100% + NA (25 marks SECTION B Read the case and answer ALL of the following questions. Your answers for all parts of Section B COMBINED should NOT exceed 800 words, Avocardio is a company running online exercise classes. They have invented a new style of exercise class which combines boxing, yoga and pilates. Three years ago, when it began, it had just three employees: Quinn, who is the founder and owner; Sam, the office administrator; and Joey, the class instructor. The recent growth in people working from home has created a big demand for Avocardio's exercise classes and they have recently employed two more class instructors. It is an industry without many barriers to entry. However, because people can exercise at home without the need for live instruction (either via a free online video or just by undertaking an exercise session themselves), there are a high number of substitute activities to attending an exercise class online. Because of the growth, they have also employed a tech specialist who is improving their online presence and making sure that the classes run smoothly. It has been endorsed by a number of celebrities in the past year, including the lead singer of one of the biggest selling pop bands. They now have big expansion plans and are looking to recruit another ten people by the end of the year. Quinn is aware that she is going to need to work on the company's structure and hierarchy. Otherwise, it is going to be unclear who reports to who. However, she is not sure what to do. On one hand, she would like everyone to report straight into her, on the other, she is worried that this will take up too much of her time. (a) Which of Mintzberg's five structures would be most suitable for Quinn to adopt? Why? (s marks) (b) Suggest three other factors Quinn should consider when deciding how to structure Avocardio. (10 marks) (c) How could the Resource Based View be used to explain Avocardio's success? (10 marks) (25 marks) 8 E A