$2\mathrm{.}3\mathrm{.}2.$ Evaluate your organization$$s current marketing plan:

$-$ Does your current plan meet market and customer needs and requirements? Explain.

$-$ Is your marketing plan meeting the overall business objectives? Explain.

$-$ How often and what process is followed in the review of your marketing plan?

$-$ Are your current marketing and sales activities in line with your marketing plan? Explain.