2)

3) 3)

4)

A value chain consists of which of the following? O A. The network of distributors and suppliers that support a company O B. Customers who assign value to products within the company O c. A chain of SBUs within a company that provide the most value O D. Internal departments and other companies that carry out value-creating activities O E. An acquisitions team that buys products for the company to sell Which of the following is enhancing how marketers learn about and interact with customers? O A. Big data and marketing analytics OB. Social media analytics O C. New digital devices OD. Machine learning O E. Big data and social media Which of the following identifies a change in the technological environment that could affect the success of a business? DA. A company develops a new battery that lasts twice as long as its predecessor. B. A company develops a new battery that costs twice as much as its predecessor. C. A company develops a new warranty that lasts as long as its predecessor. OD. A company develops a customer support program that customers rate twice as responsive as the previous progra O E. A company packages its product to be twice the size of its predecessor, Click to select your answer Which marketing philosophy holds that consumers will favour products that offer the most in quality, performance, and innovative features A. Marketing concept B. Societal marketing concept C. Selling concept D. Production concept E. Product concept Click to select your