2. 3. What is the problem at GWRC and what key variables are impacting the company's organizational success? How should the company respond to its current challenges and what core competencies and capabilities should be reviewed? What information and data should be 4. evaluated to help make important decisions regarding the transformation or termination of stores? What initial steps could GWRC take to begin positive change? 5. What three key weaknesses should the strategy team investigate to make the retail stores more attractive to older demographic groups? 6. 7. Should new product deployments and store makeovers be supported? What do you recommend? Which key factors should be considered in a competitor analysis to support GWRC's store success?