Question: 2 3 . When marketers include a celebrity, with a cool product in an exotic setting, in an ad , they are often aiming to

23.When marketers include a celebrity, with a cool product in an exotic setting, in an ad, they are often aiming
to sell us on what?
a. Brand Personality
b. Cognitive Dissonance
c. Behavioral Consistency
d. Lifestyle
e. Schema

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