$2$

$4$ points

Matilda developed a toothpaste using only natural ingredients, and she has been quite successful selling the product in health food stores and some grocery stores. She has recently developed a toothbrush using bamboo and natural components. Matilda is considering a giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness.

premium brand

joint brand

cobrand

brand extension

natural brand