Question 47 1.5 pts John developed a soap using only natural ingredients, and he has been quite successful selling the product in grocery stores. He has recently developed a a bath brush using bamboo and natural components. John is considering a giving the bath brush the same brand name as the soap in order to create greater brand awareness. co-brand Joint brand natural brand brand extension promlum brand Previous Next . 10 $ 4 7 & 7 2 3 5 6 8 9 O Q W E R T Y U o lock S D F G . K L A N XC V B N M fn HE alt Question 48 Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort. You are engaged in , a form of new idea generation brainstorming licensing technology RED Beodemographic analysis consumer research PROVIDES 0 $ % ( 9 & 7 1 3 2 5 8 6 Q tab W E R T O Y U A S D caps lock F G H J Z C V B N M Question 49 All of the following groups are included in the diffusion of innovation curve except innovators carly adopters late majority carly majority nonadopters Previous esc O a 2 # 3 4 5 6 7 8 tab Q WE R T T T Y U u ans loc D C G