Question: 2 4 Which segmentation method is being used when M&M ' s offers special wedding - themed packaging for customized M&M ' s ( imprinted

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Which segmentation method is being used when M&M's offers special wedding-themed packaging for customized M&M's (imprinted with the names of the bride and groom)?
00:35:32
Multiple Choice
benefit segmentation
geographic segmentation
loyalty segmentation
lifestyle segmentation
occasion segmentation
24 Which segmentation method is being used when M&M's offers special

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