$2\mathrm{.}5pts$

A customer$-$oriented firm recognizes that the consumer is sovereign. This means:

organizations must have clear, visionary standards for moral and ethical behavior in business.

all of these.

organizations can now reach more consumers, and consumers have access to products from around the globe.

marketing practitioners must delve deeper into understanding consumer behavior to identify market segments.

the consumer is an independent decision$-$maker, with the power to reject or accept products based on the extent to which those products seem relevar ${?}^2$