2. {60 marks -three pages max} In framing a response to the current situation. Wright needs to understand what each rm should be doing in terms of their focal market segment, producti'service design and overall value proposition {i.e. positioning} over the long term {i.e everything is variable}- Assuming that each rm is rational and that each is limited to offering only one basic consulting \"product": a. What should Chase Consulting do? Be specic {10 marks} b. What should Beater Consulting do? {10 marks} c. Identify three strategic options available to Ace, discuss the tactics required to support each and evaluate Ace's capacity to win under those options. {30 marks} d. Develop a full "value proposition" [see slide pkg 2} for Ace Consulting and explain the rationale for your recommendation. [10 marks]