Question: 2 7 . In a ( n ) _ _ _ _ , two or more firms establish a contractual relationship to share resources and

27. In a(n)____, two or more firms establish a contractual relationship to share resources and capabilities to establish a competitive advantage. Examples include outsourcing, licensing agreements, supply contracts, Marketing agreements (such as code-sharing agreements among airlines).
Group of answer choices
non-equity strategic alliance
equality-based strategic alliance
joint venture
equity strategic alliance

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