Question: 2 7 . In a ( n ) _ _ _ _ , two or more firms establish a contractual relationship to share resources and
In an two or more firms establish a contractual relationship to share resources and capabilities to establish a competitive advantage. Examples include outsourcing, licensing agreements, supply contracts, Marketing agreements such as codesharing agreements among airlines
Group of answer choices
nonequity strategic alliance
equalitybased strategic alliance
joint venture
equity strategic alliance
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