Question: 2 9 2 points SC Johnson is a consumer goods manufacturer. The company's product mix includes home cleaning products, air care, pest control, home storage,

29
2 points
SC Johnson is a consumer goods manufacturer. The company's product mix includes home cleaning products, air care, pest control, home storage, and auto care. The president of marketing at SC Johnson would like to add laundry products to its product mix. SC Johnson would be
increasing the width of its product line
increasing the depth of its product mix
increasing the width of its product mix
increasing the depth of its product line
 29 2 points SC Johnson is a consumer goods manufacturer. The

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