Repeat Purchase and Brand Loyalty are two different constructs.

Select one:

True

False

A CRM software package

Select one:

a. captures and analyses consumer data to

b. creates and maintains customer profiles

c. saves buying habits and purchasing patterns

d. uses the above information to provide standardised offerings for its customers

Selling an expensive equipment to a business is more difficult than an expensive product to a consumer

Select one:

a. True

b. False

c. This is a stupid question

An integrated marketing communications (IMC) strategy involves coordinating ALL the various touch points with the customer to provide them with a clear and consistent message about a firm's products.

Select one:

True

False

Customer relationship management (CRM) is a process and system by which companies

Select one:

a. get new customers

b. keep the customers they already have

c. grow the business by increasing their share of customers' purchases

d. A and C

e. All of the above