2. (a) Explain five reasons why a marketing manager should understand consumer behaviour. (10 marks) (b) Fobel
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2. (a) Explain five reasons why a marketing manager should understand consumer behaviour. (10 marks)
(b) Fobel Limited segments its market psychographically. Explain five reasons that may have led the firm to adopt this method of segmentation. (10 marks)
Related Book For
Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
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