Question: 2. A major case study of the second term covered Febreze's approach to qualitative data collection. Firstly, outline the company's approach to defining its problem.

2. A major case study of the second term covered Febreze's approach to qualitative data collection. Firstly, outline the company's approach to defining its problem. Then, identify the specific data collection technique that it chose. Finally, what are some significant challenges to using this specific data collection technique

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