Question: A major case study of the second term focus on data collection by Kodak and Coca Cola/New Coke. Firstly, outline both companies' approach to defining

A major case study of the second term focus on data collection by Kodak and Coca Cola/New Coke. Firstly, outline both companies' approach to defining their problem. Then, elaborate on what decisions they took after collecting and analyzing their data. Finally, were their conclusions supported by their evidence

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