Question: 2. An international conglomerate like Apple Computers has segmented its customers into two groups: high-volume customers and low-volume customers. Suggest FOUR (4) different styles of

2. An international conglomerate like Apple

2. An international conglomerate like Apple Computers has segmented its customers into two groups: high-volume customers and low-volume customers. Suggest FOUR (4) different styles of communication the firm should implement to reach each group of customers. (20 Marks)

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