Question: 2. Based on Chapter 8, LO5, and Chapter 9, LO2 (10 points) Visit the Web site of the online travel agent Travelocity, and explain how

  • 2. Based on Chapter 8, LO5, and Chapter 9, LO2 (10 points) Visit the Web site of the online travel agent Travelocity, and explain how the site addresses the following product attributes / positioning strategy A) Information intensiveness B) Customizability C) Customer involvement D) Digitizability E) Integrator positioning

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