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$2.$ Big Idea and S

Create a social media big idea with legs that integrates with traditional marketing. Then select social media platform channels by category that fit target audience and big idea. Use the social media story template to plan possible big idea content.

Summarize insights from social media audit and add consumer research on the target audience from primary and secondary sources including their social media usage statistics.

Explain how the insights led to a social media big idea with a theme$/$hashtag across social media channels. Consider how the idea can be told as a larger brand story leveraging all five acts of storytelling as depicted in the social media story template $($see table A$\mathrm{.}2).$

Select social media channels by category that are most appropriate for target audience, big idea, and business objectives. Include user statistics that match target audience and describe how content$/$culture of each platform fits the big idea.

Suggest current social media channels that are no longer needed and should be removed or how the strategy on those existing channels needs to be changed.

Consider how current traditional advertising, public relations, digital marketing, promotions, brand characters, and brand taglines will be integrated into the new social effort.

Table A$\mathrm{.}2.$ Social Media Story Template