Question: 2. Brand Implementation Audit 1. Marketing Mix (Give answer for Apple) A) How is the brand architecture? B) What are the products and sub-brands?

2. Brand Implementation Audit 1. Marketing Mix (Give answer for Apple) A) How is the brand architecture? B) What are the products and sub-brands? C) How are they priced? D)Are they delivered to the market through the same channels? E) How does the brand communicate with the market?

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A Brand Architecture Apples brand architecture is primarily based on a monolithic brand strategy where the overarching Apple brand is central to all i... View full answer

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