Question: 2.) Branding - Differentiating between line and brand extensions. Find examples of a line extension strategy and a brand extension strategy. For each, provide an

2.) Branding - Differentiating between line and

2.) Branding - Differentiating between line and brand extensions. Find examples of a line extension strategy and a brand extension strategy. For each, provide an image that demonstrates the strategy and explain what makes it either a line or brand extension. Then indicate what you believe are the advantages and disadvantages of the strategy for the manufacturer and whether or not you think the strategy is a success or not. Please remember to provide examples for both line and brand extensions. The following are examples using Frito-Lay Corp. is a world-wide ,subsidiary of Pepsi-Cola showing several brands including, Doritos, Lay's, Ruffles, Cheetos etc. poritos Doritos dort PURE VEPRA COOL AMERIC Nach CHE SRO Fritos Doritos Cheetos Original Line extension: The image shows that Frito Lays has extended its line of chips with Brand extension: This image shows an extension of the Doritos brand with different flavors, nacho cheese

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