$2.$ Business Unit$-$Level Strategy$$

Definition and Importance: Define business unit$-$level strategy and explain how it relates to the corporate strategy.

Focus Areas: Discuss the focus of strategy at the business unit level, including competitive positioning, differentiation, cost leadership, and market segmentation.

Strategic Decision Making: Explore how business unit managers develop strategies to compete within their specific markets or industries $($e$.$g$.,$ product development, marketing strategies, and customer targeting$).$

Examples: Provide examples of business unit$-$level strategies from companies like Coca$-$Cola $($for beverages$),$ Toyota $($for automobiles$),$ or Disney $($for theme parks$).$