Question: 2 c . Which pricing strategy do you think is the most suitable for the new ice cream parlor: skimming, penetration, or neutral? See Chapter

2c. Which pricing strategy do you think is the most suitable for the new ice
cream parlor: skimming, penetration, or neutral?
See Chapter 6:
Pricing Strategy Objectives
Skimming
Superior/unique product,
customers are not price sensitive
Penetration
Neutral
Many similar products in the market,
customers are price sensitive
When neither skimming nor penetration can
be applied
2d. Based on your answer in (c), please set the initial price.
Price Window : $3.00- $4.00
Floor
Ceiling
 2c. Which pricing strategy do you think is the most suitable

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