Question: 2 c . Which pricing strategy do you think is the most suitable for the new ice cream parlor: skimming, penetration, or neutral? Pricing Strategy

2c. Which pricing strategy do you think is the most suitable for the new ice
cream parlor: skimming, penetration, or neutral?
Pricing Strategy Objectives
Skimming
Penetration
Neutral
Superior/unique product,
customers are not price sensitive
Many similar products in the market,
customers are price sensitive
When neither skimming nor penetration can
,e applied
How to select the
appropriate strategy?
Is rolled ice cream a
unique product or just
another variant of ice
cream?
Are the customers
typically price sensitive or
not?
2c. Which pricing strategy do you think is the most suitable

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