2. Communication objective . What is the main thing this ad/campaign aims to achieve? Increase awareness? Enhance perceptions of the product, brand, or company? Stimulate purchase or other behaviours? Something else? - Be sure to clearly explain and refer to the examples from the textbook. Explain and rationalize why this appropriate 3. Target audience 0 Who is the ad/campaign aimed at? Although you are free to research this using external sources, answers can be inferred from the characteristics of the product, executional elements of the ad (eg. Type of language used, actors featured, cultural references made) and what is known about typical users of the brand. - Be as specific as possible in terms of demographics, lifestyles, purchase behaviours, etc. Why is this audience critical for the advertiser and link to class discussions on how it relates to consumer behaviour? 6. Ad Effectiveness: 0 Articulate on why or why not you think this advertising was effective. - i.e. If you are sitting on the couch watching this, why would you tell your partner sitting beside you. \"That is a great ad\" i.e. does it have a strong main message, does it link to the USP, the target, objectives etc? - Link to any research you may have as well as the points above