$2.$Company: Feel$-$Like$-$a$-$Pro$*$

Feel$-$Like$-$a$-$Pro is about to launch a new athletic shoe to compete with the industry leading Adidas and Nike. The management team is optimistic this new technology within their shoe will be a tremendous hit with pro basketball franchises and they will enjoy a downward channel with American high schools.

Wk$.1$ Instructions: Designated company Nike

Specific Instructions for this week:

Porters Five Forces:

$1.$ Clearly, state the degree of force with each component. For example, you may state, "The potential threat of new entrants is $\_\_\_\_\_\_\_($high$,$ medium, or low$)".$

Competitive rivalry

Supplier$$s bargaining power

Buyer$$s bargaining power

Threat of substitution

Threat of new entry

$2.$ After stating the degree of the force, you must explain what factors led you to this conclusion.