$2$

Creating Customer Value and Competitive Advantage

$802$:$16$:$03$

This activity is important because the package and label are often the customer's first exposure to a product. Marketing managers

and labeling can become a competitive advantage for manufacturers.

The goal of this activity is to demonstrate your understanding of the benefits that labeling and packaging can provide to

manufacturers, retailers, and consumers.

Roll over each attribute to read the labeling or packaging example, then match the example to the correct

benefit.

Tetra pack juice boxes

$\backslash$table$[[$Communication$],[$benefits$]]$

$$ Prev

$2$ of $7$ #

Next $>$

co

$(6)$

$20$

$(10)$

DA

$($a$)$

c$.$

MacBook Air