Creating Customer Value and Competitive Advantage

This activity is important because the package and label are often the customer's first exposure to a product. Marketing managers must design packaging and labeling that provide benefits for retailers and ultimate consumers. Successful executions of packaging and labeling can become a competitive advantage for manufacturers.

The goal of this activity is to demonstrate your understanding of the benefits that labeling and packaging can provide to manufacturers, retailers, and consumers.

Match each example of product packaging with its appropriate descriptor.

$1$

Functional benefits

$5$

Environmental concerns

$2$

Perceptual benefits

$3$

Health, safety, and security issues

$4$

Connecting with customers

$7$

Cost reduction

Match each of the options above to the items below.

Prey

$6$ of $14$

Next

Communication benefits