Question: 2. Describe the consumer decision-making process model, giving an example of how this could be applied in practice to a specific purchase you have made.

2. Describe the consumer decision-making process model, giving an example of how this could be applied in practice to a specific purchase you have made. Include reference to consumers buying roles within your answer and relate these to your chosen example.

3. Please outline the differences between probability and non-probability sampling. Please illustrate your answer using examples.

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