Question: 2. Develop a marketing performance report Using your research and analysis above, develop a marketing performance report to review progress against the India 2020 strategy.

2. Develop a marketing performance report Using your research and analysis above, develop a marketing performance report to review progress against the India 2020 strategy. Use the Marketing Performance Report Template to help structure your response. Your marketing performance report must include: Overview of the campaign, including marketing objectives Potential of the Indian market for Australian tourism and current Indian market Target customers Marketing strategies Success indicators for 2020 Market overview information in 2016 and an analysis of changes in the market since the launch of the strategy and impact on strategic marketing objectives An analysis of the data in the market profile against the success indicators included in the Strategic Plan Evaluation of the success of or performance gaps in the aviation development strategy to date using the data in the market profile Evaluation of the success of, or performance gaps in the geographic strategy to date using the data in the market profile Overall evaluation of the success of the campaign and an analysis of gaps in performance or over-performance

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