Question: 2. Develop and discuss a 2 x 2 approach that requires users to segment purchase re-quirements according to variables that you determine are important. Be
2. Develop and discuss a 2 x 2 approach that requires users to segment purchase re-quirements according to variables that you determine are important. Be sure to iden tify where this segmentation tool fits within the strategy development framework. 3. Using the approach developed in Question 2, identify ten categories of commodities or goods or services that a company like Federal Delivery might require. Next, posi- tion those categories or commodities within your matrix and identify (1) the type of relationship you recommend for each item or service and (2) a strategy to obtain the item or service. 4. Develop a plan for Ellen to introduce the new strategy development process to management at Federal Delivery
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