Develop and discuss a 2 X 2 approach that requires users to segment purchase requirements according to variables that you determine are important. Be sure to identify where the segmentation tool fits within the strategy development framework. OK to use drawings or Powerpoint to explain.

Using the approach developed in Question 1, identify ten categories of commodities or goods or services that a company like Federal Delivery (HINT: Like Federal Express!) might require. Next position those categories or commodities within your matrix and identify 1) the type of relationship you recommend for each item service and 2) a strategy to obtain the item or service. OK to use Drawings or Powerpoint.