Question: 2. Develop change management briefing report ' Using your research and analysis as above, develop a briefing report for the CEO using the template provided

2. Develop change management briefing report ' Using your research and analysis as above, develop a briefing report for the CEO using the template provided to you by your assessor. The purpose of the change management report is to identify change requirements and opportunities and to inform the development of the change management plan. 0 Your briefing report must address the following based on the activities you have already completed: 0 An ovenriew of the current situation facing Samson Industries including: a. Analysis of the company's organizational objectives and identification of strategic changes needs. b. A review of the current human resources policies and procedures and practices at Samson Media against strategic objectives and report on required changes. ' An analysis of the extemal environment relevant to Samson Media and its objectives, including eventsitrends that impact on strategic objectives, including trends in magazine publishing, as well as trends in online magazine readership. Your analysis should reect a PESTLE analysis approach, reviewing political, economic, social, technology, legal and environmental factors. 0 An outiine of the major operational change requirements for Samson Media based on your analysis and review, as well as recommended priorities for change. ' Sources of information you identied about best practice change management strategies, as well as an overview of best practice change management strategies. Summarise each source of information and briey outline how it has assisted in identifying major change requirements and opportunities
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