Question: 2. Evaluate how Samsung develop and establish an effective positioning in the market. Create a perceptual map, evaluate the THREE (3) Points-of Difference (PoD) and

2. Evaluate how Samsung develop and establish an effective positioning in the market. Create a perceptual map, evaluate the THREE (3) Points-of Difference (PoD) and TWO (2) Points-of-Parity (PoP) for Samsung vs Apple. Why do you think Samsung has won its battle against Apple in smart phone global market in terms of sales volume? Analyse using TWO (2) points. (10 marks)

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