Question: Challenging Michael Porter's Five Forces Model Read the following: - Isabelle et al. (2020) article Is Porter's five forces framework still relevant? A study of

Challenging Michael Porter's Five Forces Model

Challenging Michael Porter's Five Forces Model Read the following: - Isabelle et al. (2020) article "Is Porter's five forces framework still relevant? A study of the capital/labour intensity continuum via mining and I. T. industries. - Pages 34 and 35 of your text Marketing Management, 16th edition. One of the most popular tools for studying industry attractiveness is Michael Porter's five forces model, as discussed in Chapter 2 . However, some experts have critiqued Porter's model. Respond to the following: - Select a business you would be interested in pursuing in the near future. - Apply Porter's model to determine the industry attractiveness. - Next, apply the four additional forces suggested by Isabelle et al. (2020). - Lastly, apply the 5-C framework to the business you would be interested in pursuing in the near future

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