$2.$ Form "homogeneous submarkets$-$i$.$e$.,$ narrow product markets. Recognizing that some people have different needs than others, rough out at least two different submarkets based on the needs you have identified in step #$1$ above. Start by forming one submarket around some typical type of customer perhaps even yourself. $($You want to be able to aggregate similar people into this segment as long as they can be satisfied by the same marketing mix.$)$ For this submarket, write down the customer related characteristics $($including demographic dimensions$).$ Continue this process by identifying another distinct submarket $($that is$,$ one that would be composed of people who are not similar to the first submarket in terms of needs, characteristics, and the type of marketing mix they would want$).$

Submarket $1$

Needs $$ safety, cost, environmental impact, comfort, durability, size, convenience

Customer Characteristics$-$ young$/$middle age couples, family oriented, want something safe and long lasting, need it to be affordable,

Submarket $2$

Needs $$ Style, prestige, higher performance, higher end technology, speed

Customer Characteristics $$ older $/$ retirees or from a more financially well off stability. They want something on the higher end, something that will show off a little bit. They want something to keep up with their wants whether its technology or the speed or style.

$3.$ Once you are satisfied that you have identified two distinct submarkets, name $($nickname$)$ the product markets involved. You will probably want to select names by thinking about which of the determining dimensions you have identified as most important for each submarket perhaps aided by your descriptions of customer characteristics. Now, for the sub$-$markets that you identified in Question above, identify the type of products that would appeal to each sub$-$market

Note: The needs, and customer characteristics do not change from steps above.

Sub$-$market $1$

Name $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

Needs $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

Customer Characteristics $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

Products $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

Sub$-$market $2$

Name $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

Needs $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

Customer Characteristics $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

Products $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$