2. Get ready

Read the following description of a problem.

Problem: The main problem is that Quest Specialty Travel needs to increase its revenue. They also need to improve their educational tours, which customers report are not very interesting. (An educational tour involves some type of instruction, such as on-site lectures about the history of a place, cooking classes, or art workshops.)

3. Now you try it

In the following space, use a technique discussed in the Developing Alternatives lesson to generate a list of six ways Quest can improve their educational tours.