2. Given the description in the case and Table 6-1, out of all the ticket location/ticket price combos that Blazers could possibly offer, which ticket location/ticket price combo offers the highest utility to fans? (3 points)

tickets to , as well as autographed Blazers items, such as jerseys, basketballs, and posters, for taking part in the survey Study Findings The e-mail solicitations received a total of 204 valid responses (a 21% response rate). Exhibit 6-1 includes summary statistics regarding demographics and past Acuity began its analysis of the multigame packages by computing the attribute- level utility scores to better understand the stand-alone preference of each of the individual attribute levels. Table 6-1 shows the utility score data. Blazers-game attendance. Table 6-1 Utility Score Data Utility Number of Games 0.03257 Three-game create-your-own pack, including one elite team and two very good teams 0.94383 Six-game create-your-own pack, including two elite teams and four very good teams -0.2764 Ten-game create-your-own pack, including any combination of teams Utility Ticket Price 0.65646 $15 per seat per game 0.22011 $25 per seat per game 0.126 $35 per seat per game -1.00257 $60 per seat per game Utility Ticket Location -0.73169 300 level, behind the baskets -0.43716 300 level, on the corners 0.15736 300 level, midcourt 1.01148 200 level, midcourt Utility Promotional Item 0.12511 Priority for home playoff tickets 0.17428 Hot dog and soda with each ticket 0.00158 Trail Blazer apparel (hat, jersey, etc.) $20 gift certificate for popular local restaurant No promotional item 0.01689 -0.31786 Source: Portland Trail Blazers