Question: 2. How do the activities in the consumer decision making process relate to the basic consumer behavior consumption process? 4. Which of the three decision-making

2. How do the activities in the consumer decision making process relate to the basic consumer behavior consumption process?

4. Which of the three decision-making perspectives could be used to research each of the following consumer decisions: a consumer buying a video game for the fun of it, a consumer buying a new printer for their laptop computer, a consumer buying a product on impulse from a point-of-purchase display. Why are the perspectives appropriate for each scenario?

7. How does consumer involvement, perceived risk, product experience, and time availability influence the amount of search that a consumer will perform when seeking to satisfy a problem that they are facing?

8. What types of technologies are affecting consumer search behavior?

9. Describe a recent situation that you faced in which you think the decision-making model discussed in the chapter applies well. What type of decision approach did you take? Why?

Based on Consumer Behavior 8th Edition by Babin + Harris. Chapter 12: DecisionMaking I : Need Recognition

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