2. How would situation analysis differ for a shoe store chain and an online shoe retailer?

3. Develop a checklist to help a prospective service retailer choose the proper service category in which to operate. Include personal abilities, financial resources, and time demands.

4. A competing bicycle store has a better location than yours. It is in a modern shopping centre with a lot of customer traffic. Your store is in an older neighbourhood and requires customers to travel further to reach you. How could you use a merchandising, pricing, and communications strategy to overcome your disadvantageous location? 5. Describe how a retailer can use fine-tuning in strategic planning.