2. Identify two Industry Driving Forces that are driving change in Chain Restaurants industry. Explain how each of these industry forces are driving change specifically in this industry. (That is, provide evidence for the fact that each of the industry driving forces 1) causes changes in market demand, or 2) makes competition more or less intense, or 3) increases or decreases the profit potential of the industry). (3 points)

3. Choose any two Chain Restaurant companies based in US. and state your choice. Then answer the following:

a) For each of the companies, explain why you think it has or hasnt got each of the Key Success Factors you identified in question 1. (2 points)

b) Identify one specific opportunity and one specific threat which arises from the Industrys Driving Forces you identified in question 2. (2 points)